An international beverage brand entering Thailand required a rapid street intercept study across Bangkok and Chiang Mai — targeting urban males aged 22 to 35 with active social media usage and monthly beverage spend above 500 baht. Traditional visual screening would have generated high disqualification rates and inflated costs.

We deployed an AI-assisted pre-screening system that digitally profiled high-probability target respondents before any interviewer approach — reducing disqualification rates by over 50% and cutting overall fieldwork costs by approximately 35% versus conventional street intercept methods.

400 completed interviews were delivered across both cities within five working days — at a cost-per-complete that set a new benchmark for the client's Southeast Asia research budget.

‍一家进入泰国市场的国际饮料品牌需要在曼谷与清迈快速完成街头拦截研究，目标为特定消费群体。传统筛选方式将产生大量不合格访谈并推高成本。我们部署AI辅助预筛选系统，在访员接触前完成目标人群数字化识别，将不合格率降低逾50%，总成本降低约35%。400份完成访谈在五个工作日内跨两城市完成交付，为客户东南亚调研预算树立新基准。

‍