A leading FMCG client needed nationwide product testing across Bangkok and four regional markets — combining CLT sessions with street intercept interviews to validate consumer response across both controlled and real-world environments, at a budget well below standard agency rates.

To cut CLT venue costs, we rotated testing locations between community halls, university facilities, and local government venues — reducing venue spend by up to 35% versus hotel rates. Street intercept sessions ran in parallel at high-footfall locations surrounding each CLT venue on the same days, eliminating duplicate mobilization costs entirely.

For street intercept, we deployed an AI-assisted pre-screening system that digitally profiled and flagged target respondents before interviewers approached them — cutting disqualification rates by over 50% and significantly lowering cost-per-completed-interview across all locations.The combined approach delivered 600 CLT evaluations and 400 street intercept completes across five cities — at a total project cost 30 to 35% below the client's initial quote.

‍一家快消品客户需要在曼谷及四个区域市场开展全国性产品测试，将CLT与街头拦截访问相结合，在严格预算内同步完成两种调研方式。我们通过将CLT场地轮换至社区礼堂与大学设施，将场地成本降低35%，并在同日于CLT场地周边同步开展街头拦截，消除重复动员成本。AI辅助预筛选系统将不合格访谈率降低逾50%，大幅压缩每完成访谈成本。最终在五个城市完成600份CLT评估与400份街头拦截访谈，总成本较初始报价低30至35%。

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