A Thailand-based retail chain required eight focus groups across Bangkok, Khon Kaen, and Hat Yai to explore consumer attitudes toward a planned store redesign with a budget 40% below competing agency quotes.

We structured the entire project around our freelance moderator network deploying regionally based moderators in Khon Kaen and Hat Yai rather than flying Bangkok staff upcountry, eliminating airfares, accommodation, and daily allowances across four travel days. Venue costs were further reduced by using boutique meeting facilities and co-working spaces instead of hotel conference rooms saving an additional 30 to 40% on daily hire rates.

All eight focus groups were completed within the client's original budget, with final reports and verbatim transcripts delivered within seven working days of the last session.

‍一家泰国零售连锁品牌需要在曼谷、孔敬与合艾开展八组焦点小组，预算较竞争机构报价低40%。我们通过部署当地驻点自由职业主持人，消除差旅与住宿成本，并以精品会议室替代酒店会议室，将场地费用降低30至40%。全部八组焦点小组在原始预算内顺利完成，最终报告在最后一组结束后七个工作日内完成交付。

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